Nowadays, search engine optimization (SEO) means far more than stuffing your manuscript with keywords and linking to as many different websites as possible. Instead, it now includes everything you do online – right down about your company’s social media activity. That means you need to ensure your efforts not only cover your website but all of your visible marketing efforts and operations as well.

Here are the items we tackle on this step:

  • Keyword research
  • Copy optimization
  • URL structure recommendations
  • Sitemap creation
  • SEO site recommendations
  • Alt tag optimization
  • Conversion recommendations

On-page SEO

On-page SEO (included mostly as on-page optimization) refers to the times that can be taken directly within your website to increase your online presence, such as

  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • URL Structure
  • Body Tags (H1, H2, H3, H4, etc.)
  • Keyword Density
  • Image SEO
  • Internal Linking
  • Quality Content

Off-page SEO

Off-page SEO applies to the measures taken to enhance your website’s position in the search engines’ results page. That involves optimization techniques that go beyond the layout of your site, such as

  • Guest Posting
  • Social Profile Creations
  • Comment Backlinks
  • Social Media Marketing
  • Infographics Submission
  • Forum Backlinks
  • Building external links to your site
  • Web 2.0

Local SEO

Local optimization includes the use of descriptive terms to improve one’s website visibility in local search List. It is a highly effective way of promoting any business to local buyers. We can achieve this through methods such as

  • localization of your website (including your city, either region throughout your site)
  • listing your business into Google My Business (GMB)